"When you have technology that costs $6,000 but the customer is willing to pay $2,000, you have a problem. We are not ready to mass-market a technology where you are losing your shirt on every car" -- Nissan CEO Carlos Ghosn answering a student's question about why Nissan doesn't produce hybrid cars, quoted in Forbes.
HT OpinionJournal
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Jiglu
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About Me
- Ralph
- Relocated to the Sierra Foothills after 35 years in Los Angeles. Suffering from ocean deprivation and frostbite to my tropical plants but confident that the good life is possible here once I get my bearings.
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